Target
Advertising
We made an anthem spot for a truly iconic company. Literally. We saw how America could not stop talking about its unique, sometimes hilarious relationship with Target. So, we channeled that love into a Target guest-powered reimagining of Michelle Branch's Y2K pop rock hit "Everywhere". An anthem for the brand, by the fans. This is "That Target Feeling"
MYTHOLOGY X TARGET
Sixteen legendary designer collaborations. Thirty-four conceived and produced national campaigns. Eight newly branded Target-owned brands. Twelve years of real creative collaboration. Target EVP & Chief Guest Experience Officer, Cara Sylvester referred to our work as, “a celebration of the products, services, occasions, emotions, and people that come together to make Target, Target.”
![Target-Mythology-Collaboration-White-Logo-Over-Red](http://images.ctfassets.net/98xysfk6uwo8/3wlPwfuBJvmvFtYzstFo90/040775f71118ac4fd017e381ecdc3da7/Target-Mythology-Collaboration-White-Logo-Over-Red.jpg?w=750&q=80)
Christian Robinson For Target
Beloved illustrator and children’s book author, Christian Robison believes that no matter who you are or who you want to be; no matter how tall or how small; no matter where you're coming from or where you're going, your very own adventure starts with just a little curiosity and a lot of imagination. To bring his limited-edition Target collection to life, we animated real kids’ imaginary adventures with his thoughtful and playful illustrations.
Back To School
Over the last four years, we’ve helped define Target as the nation’s go-to destination for Back to School. As the second largest media moment in the retailer’s advertising calendar, our 360-campaigns, directed by Jon Chu, have driven record-breaking brand recognition and sales, and brought unlimited fun to the season.