Target

This 2025 Holiday season, we worked with Target to bring joy to our Guests in many ways; through anthemic “magical mystical” worlds and through our beloved Kris K. from Target. The campaigns worked in parallel to celebrate the spirit of the Holidays, as well as to signal seasonal deals and promotions. #TargetSanta generated 60M+ organic TikTok views in its first week, the highest in Target’s history.

When Target asked us to help launch their exclusive Wicked Movie collaboration, we knew it had to defy gravity. Bringing Broadway to retail & translating this iconic IP into the experience was paramount, but luckily, we had a few magic tricks up our sleeve: using the iconic and infectious Elphaba riff, we made it known that there really is no place like Target to shop everything Wicked. And yes, Cynthia Erivo belted it live.

We made an anthem spot for a truly iconic company. Literally. We saw how America could not stop talking about its unique, sometimes hilarious relationship with Target. So, we channeled that love into a Target guest-powered reimagining of Michelle Branch's Y2K pop rock hit "Everywhere". An anthem for the brand, by the fans. This is "That Target Feeling"

For Back to School, Target’s second-biggest season of the year, we created integrated campaigns, including work directed by Jon M. Chu, that brought unlimited fun to the season.

Our old friends at Target of more than 15 years and over 40 campaigns, and our new friends at Rowing Blazers collaborated on a huge collection that launched with our campaign work. Proud to be part of the fun.

Social media phenomenon, Tabitha Brown brightens days like no one else. For her first-ever fashion line at Target, we partnered with iconic photographer Micaiah Carter to elevate her irresistible joy in a national campaign empowering every individual to thrive and be bold in their own self-expression.

When Target created a dress collection with designers Christopher John Rogers, Alexis and Rixo, we developed a campaign that celebrated the dress’ magical ability to make you want to move. We like to call it, “wearable optimism.” Featuring a wildly diverse cast of dancers, this work also represented Target’s first national campaign to hero non-binary talent. 

Rachel Comey, Sandy Liang, Victor Glemaud, and Nili Lotan came together with Target in a Fall Designer Collection for all. In partnership with director Bon Duke and singer-songwriter Jessie Ware, we joined these four diverse designer perspectives in a stylish, vibrant world that’s truly Target.

Beloved illustrator and children’s book author, Christian Robinson believes that no matter who you are or who you want to be; no matter how tall or how small; no matter where you're coming from or where you're going, your very own adventure starts with just a little curiosity and a lot of imagination. To bring his limited-edition Target collection to life, we animated real kids’ imaginary adventures with his thoughtful and playful illustrations.