Target

Advertising, Branding

Eleven legendary designer collaborations. Twenty-six conceived and produced national campaigns. Seven newly branded Target-owned brands. Nine years of real creative collaboration. In a recent statement, Target CMO, Cara Sylvester referred to our work as, “a celebration of the products, services, occasions, emotions, and people that come together to make Target, Target.”

Tabitha Brown For Target

Social media phenomenon, Tabitha Brown brightens days like no one else. For her first-ever fashion line at Target, we partnered with iconic photographer Micaiah Carter to elevate her irresistible joy in a national campaign empowering every individual to thrive and be bold in their own self-expression.

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Target Designer Dress Collection

When Target created a dress collection with designers Christopher John Rogers, Alexis and Rixo, we developed a campaign that celebrated the dress’ magical ability to make you want to move. We like to call it, “wearable optimism.” Featuring a wildly diverse cast of dancers, this work also represented Target’s first national campaign to hero non-binary talent. 

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Target Fall Designer Collection

Rachel Comey, Sandy Liang, Victor Glemaud, and Nilli Lotan came together with Target in a Fall Designer Collection for all. In partnership with director Bon Duke and singer-songwriter Jessie Ware, we joined these four diverse designer perspectives in a stylish, vibrant world that’s truly Target.

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Christian Robinson For Target

Beloved illustrator and children’s book author, Christian Robison believes that no matter who you are or who you want to be; no matter how tall or how small; no matter where you're coming from or where you're going, your very own adventure starts with just a little curiosity and a lot of imagination. To bring his limited-edition Target collection to life, we animated real kids’ imaginary adventures with his thoughtful and playful illustrations.

Back To School

Over the last four years, we’ve helped define Target as the nation’s go-to destination for Back to School. As the second largest media moment in the retailer’s advertising calendar, our 360-campaigns, directed by Jon Chu, have driven record-breaking brand recognition and sales, and brought unlimited fun to the season. 

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About

Mythology is an independent creative company based in Downtown NYC founded and led by Anthony Sperduti, and partners Fernando Music and Ted Galperin.

Our small-ish multidisciplinary team of writers, designers, art directors, strategists and architects, does big work across branding, advertising and retail design.

We are creative instigators, in the business of making legacies for new brands and big brands who are ready to challenge, stand out and leave a mark.

We surface our clients’ beliefs and their most meaningful place in the world. Our work expressing that meaning through truly different strategy and creative is behind the brands that lead their categories today.