Sixteen legendary designer collabs. Thirty-seven national campaigns conceived and produced. Eight new Target-owned brands. Twelve years of real, lasting creative collaboration.

A decade later, we reunited with Harry’s to elevate its identity. A refined wordmark and evolved Mammoth logo reflect the brand’s grown-up, confident, yet friendly place in men’s care.

We partnered with Supernatural to launch “Unreal Fitness,” refreshing the brand to capture the magic of VR workouts—where real movement meets surreal, transportive landscapes.

We brought A24’s voice to life with its first brand campaign: PUBLIC ACCESS. Classic films screened on billboards, in their original cities, 100% free—a bold twist on outdoor media.

We helped JUST Egg unfk the planet with a new platform and films, directed by Tim Godsall and voiced by JB Smoove, that show saving the food system can start with really good eggs.

We built a new brand platform for Universal and launched two national campaigns using real people, real rides, and real screams to show it’s the home of unfiltered, joyful insanity.

We branded the vodka made from air, water, and sunlight. Now Air Company makes fuel too. We helped reintroduce their tech as the revolutionary climate solution it is—with a new campaign.

For the first time in 131 years, we helped Coca-Cola tell its own story—crafting a brand campaign across broadcast, print, OOH, social, and grassroots to reveal the company behind the icon.

We launched Vital Proteins’ first campaign without Jennifer Aniston—refreshing the brand across TV, OOH, social, and more with a bold new look and voice to reach entirely new audiences.

Founded on organic, sustainable values, we launched Honest Tea’s first campaign to show how transparent they really are—from sourcing to bottling, and what happens when you choose honesty.

We partnered with Shinola’s founders to launch a uniquely American brand—crafting messaging, visual identity, and digital touchpoints for its watches, bikes, leather goods, and more.

A better burger for the planet. We worked with Beyond Meat to create an iconic manifesto and campaign for their first-ever broadcast film. With John Hillcoat directing and Octavia Spencer narrating, we invited the world to imagine what could be if we all Go Beyond.

By marrying her iconic, luxury jewelry with her personal passion for horses, we created a 2019 campaign shot by Theo Wenner, with pro equestrian rider Jessica Springsteen.

For a brand known for holistic health and high standards, we created their first national campaign—introducing the “Values Matter” platform across print, outdoor, and television.

Game-changing connected fitness at home. We crafted a brand refresh for their first campaign which transformed them from a piece of exercise equipment into an aspirational brand the whole world was talking about.

A decade later, we reunited with Harry’s to elevate its identity. A refined wordmark and evolved Mammoth logo reflect the brand’s grown-up, confident, yet friendly place in men’s care.

We partnered with Supernatural to launch “Unreal Fitness,” refreshing the brand to capture the magic of VR workouts—where real movement meets surreal, transportive landscapes

Brewed at Japan’s 8th oldest brewery, Sake Ono bridges tradition and modernity. We crafted its identity, packaging, and art direction to honor the spirit with a fresh, versatile perspective.

From Doniella Davy’s iconic Euphoria looks, we built the identity for her beauty brand—crafting packaging and campaign creative to celebrate bold, expressive beauty for every version of you.

We brought Oaxaca’s ancient culture to the world with Agua Mágica—naming, branding, and designing every detail, then launching it with local artisans to share its magic sip by sip.

When Casa Bonita closed, South Park’s creators stepped in. We evolved its brand for a new line of packaged food—channeling the restaurant’s maximalist spirit and vibrant ‘70s roots.

We gave this modern dental brand a friendly, fresh identity—building visuals, voice, bestselling products, and the first city-wide brushing studios to make oral care more engaging and accessible.

Evolving Touchland from a cult favorite hand sanitizer into a fully fledged self care brand, we worked to create this brand campaign and an updated identity to launch them into their next chapter.

Hims set out to break stigmas around men’s health. We partnered with the founders to build a fresh, honest brand—helping men feel confident taking control of their health and grooming needs.

Partnering with the one and only Rachael Ray, we created the brand for her first foray into spirits: Staple Gin. Crafted with a chef's touch & taste, born and raised in New York, a spirit made for all seasons.

A workout tool that works for everyone. We introduced their innovative, connected fitness product to the world by developing the brand’s logo, identity, and user experience. In the process, we also redefined what a home gym looks like in the fitness world.

We launched the world’s first carbon-negative vodka—branding a spirit made from air, water, and sun. With Joe Doucet, we designed packaging to match its radical sustainability.

Working with Harry’s Labs, we created a cat care brand on a mission to reclaim what it means to be a cat person. We developed the Cat Person name, logo, visuals, tone, and package design and brought a proud, cat-owning personality across its entire brand world.

Watching is an art. An all-access pass to everything A24 but with an enigmatic subversive twist. We helped them develop and name their streaming service platform and crafted brand language to match.

We helped launch The Vines, a global winemaking membership in Argentina, with strategy, voice, and identity—a modern take on the timeless spirit of travel, adventure, and wine. Photos by Martin Bruno.

We partnered with Harry’s to launch Flamingo, a women’s shaving brand that redefined the category. From name to identity to ads, we built a modern brand women can feel proud to call their own.

For Sir David Adjaye’s 130 William, we reimagined luxury real estate—building a brand and voice that told a human story about its materials, architecture, and the NYC community around it.

We partnered with DICK’S to launch DSG, their in-house apparel brand blending everyday lifestyle with performance. We created the identity and campaign, celebrating movement in all forms.

First-aid for all of life’s adventures. Working closely with longtime collaborators Eric Ryan and Target, Mythology launched Welly, the first brand that brings levity and freshness to otherwise cold and scary first aid aisles.

No One To Pass The Peas was Mythology’s answer to keeping life a little more livable during non-stop unprecedented times. We made a cookbook of forty-seven favorite comfort food recipes for uncomfortable times.

We joined this fast-growing brand early on—leading creative across national TV, retail design, photography, and immersive brand experiences, both temporary and on the move.

We created “Ask Yourself What’s Real” at Broadway and Canal—a luxe-looking boutique filled with seized counterfeit bags from The RealReal, challenging passersby to question what’s authentic.

A local cult clean beauty destination. Using plywood as our design inspiration, we built the new Cobble Hill store for Shen Beauty. The outcome was a multifunctional space that felt unified and innovative.

Partnering with Vashi on their London flagship and global retail format, we designed an experience that brought the brand’s core idea to life: something made is more meaningful than something bought.

Effortless listening. We helped this world-renowned wireless speaker brand design its first retail presence, and created a self-guided exploration and listening experience focused on reimagining what a product demo could be.

A running shoe for runners, and the earth. To create a global campaign for The Dasher - their first sustainably sourced performance shoe, we produced a film to tell the story of their sustainability mission.

For Away, we built a retail platform inspired by postcards—anchoring stores with storytelling walls of real messages and reimagined travel imagery in collaboration with artist Richard Baker.

We gave this modern dental brand a friendly, fresh identity—building visuals, voice, bestselling products, and the first city-wide brushing studios to make oral care more engaging and accessible.

We partnered with this award-winning beauty brand to launch “A Blueprint for Clean”—a campaign spotlighting its mission to transform the industry through product, community, and advocacy.

We helped Sunday Goods grow from next-gen canna-brand to retail standout—crafting a feel-good brand experience rooted in cannabis’ connection to creativity, sustainability, and sun-grown care.