About
We are creative instigators who help our clients solve their existential business challenges. We help new brands disrupt categories and become leading brands. We help established brands build upon their legacies to continue to leave a mark.
We do this by surfacing a brand’s beliefs and their most meaningful place in the world and then express that meaning through differentiated strategic and creative solutions that help them lead their categories today.
Mythology is an independent creative company founded and is led by Anthony Sperduti, and Partners Audrey Attal, Ted Galperin, Kim Haxton, and Sophie Mascatello. From our offices in Downtown NYC, our small-ish, multidisciplinary team of writers, designers, art directors, strategists and architects, does big work across branding, advertising and retail design.
Capabilities
People
Anthony Sperduti
Founder
As the driving force behind Mythology—an evolution of the renowned creative agency Partners & Spade, which he co-launched in 2008—Anthony has spent more than 17 years shaping some of the world’s most innovative brands, building categories, and reframing cultural narratives.
Sophie Mascatello
Partner and Head of Design
Sophie leads Mythology’s Branding and Design department, overseeing creative direction across a wide range of brand initiatives. She earned her MFA from RISD, worked in brand design and art direction at leading agencies, co-founded a design studio, and later returned to RISD as a guest critic and lecturer.
Ted Galperin
Partner and Director of Retail
Ted oversees all retail and interiors projects at Mythology, with a portfolio that includes Allbirds, Warby Parker, Sonos, and Away. Prior to Mythology, he was design director at Partners & Spade and a designer at Rockwell Group, where he completed Shinola’s Tribeca flagship.
Kim Haxton
Partner and Executive Creative Director
Kim is an award-winning creative leader who has developed campaigns for Converse, Starbucks, Gap, Virgin, Nike, Equinox, and Coca-Cola. Before joining Mythology, she worked at agencies including Wieden+Kennedy and as a consultant across hospitality, restaurant, and entertainment.
Audrey Attal
Partner and Executive Creative Director
Audrey is a copywriter and creative leader who has helped shape some of the world’s most innovative brands. She has led 360 campaigns for JUST Egg, A24, and The Coca-Cola Company, among others.