Harry's

In partnership with a co-founder of Warby Parker, we reinvented the formulaic category of men’s shaving and grooming by creating Harry’s company name and the entire brand world. Now, Harry’s affords men of all ages quality, inexpensive shaves from their everyday razor.

Following a decade of success, we reunited to evolve and mature Harry’s brand identity to reflect its new, prestigious position as an industry leader. The new Harry’s identity is an elevated representation of their unique brand spirit in the crowded landscape of men’s care. A serif wordmark, and an evolution of their iconic Mammoth logomark, express their new grown-up but friendly personality.