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Whole Foods Market

2014
Strategic Leadership
Broadcast
Print & Digital Advertising
Brand Ideation
about

Mythology conceived and executed Whole Foods Market’s first national advertising campaign, launched in October 2014. The print, outdoor, and television advertising introduced the theme of “Values Matter,” befitting a brand whose name is synonymous with holistic health and unparalleled standards.

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Whole-Foods-Market-Values-Matter-Print-Ads-2014-Be-A-Thorn-In-Time's-SideWhole-Foods-Market-Values-Matter-Print-Ads-2014-Feed-Your-Better-Nature-Chicken

Collaborators

Bees and Honey
Production
Anders Overgaard
Photographer