mythology-universal-orlando-resort-more-than-magic-real-photography-hulk-throwing-rollercoaster-car

Universal

Advertising

Over the last year, we worked with Universal Destinations & Experiences to differentiate their brand from their biggest competitor by building a new brand platform only they can own, and bringing it to life with two national, integrated brand campaigns. We used real people, real rides, real screams and real feelings to show the world that Universal is the place for unbridled, uncalculated, real insanity of the best kind.

mythology-universal-orlando-resort-more-than-magic-real-billboard-advertising-outdoor-food-chain-dinosaur
mythology-universal-orlando-resort-more-than-magic-real-photography-woman-on-carousel
mythology-universal-orlando-resort-more-than-magic-real-billboard-advertising-outdoor-yellow-minion
mythology-universal-orlando-resort-more-than-magic-real-photography-people-wet-under-water-fountain-volcano
mythology-universal-orlando-resort-more-than-magic-real-billboard-advertising-outdoor-vacation-70mph-rollercoaster
mythology-universal-orlando-resort-more-than-magic-real-photography-man-hoodie-raptor
mythology-universal-orlando-resort-more-than-magic-real-billboard-advertising-outdoor-we-are-gonna-need-a-drier-boat

About

We are creative instigators who help our clients solve their existential business challenges. We help new brands disrupt categories and become leading brands. We help established brands build upon their legacies to continue to leave a mark.


We do this by surfacing a brand’s beliefs and their most meaningful place in the world and then express that meaning through differentiated strategic and creative solutions that help them lead their categories today.
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Mythology is an independent creative company founded and is led by Anthony Sperduti, and Partners Audrey Attal, Ted Galperin, Sophie Mascatello, and Fernando Music. From our offices in Downtown NYC, our small-ish, multidisciplinary team of writers, designers, art directors, strategists and architects, does big work across branding, advertising and retail design.