The Vines


We worked with The Vines of Mendoza, a Leading Hotels of the World and private vineyard in Argentina, to create their global winemaking membership program, The Vines. We developed the strategy, voice, and visual identity to introduce a bespoke and unique experience, putting a modern twist on the centuries-old symbolism of travel, adventure, and winemaking. All photography by Martin Bruno.



We are creative instigators who help our clients solve their existential business challenges. We help new brands disrupt categories and become leading brands. We help established brands build upon their legacies to continue to leave a mark.

We do this by surfacing a brand’s beliefs and their most meaningful place in the world and then express that meaning through differentiated strategic and creative solutions that help them lead their categories today.

Mythology is an independent creative company founded and is led by Anthony Sperduti, and Partners Audrey Attal, Ted Galperin, and Fernando Music. From our offices in Downtown NYC, our small-ish, multidisciplinary team of writers, designers, art directors, strategists and architects, does big work across branding, advertising and retail design.