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Tend

Retail, Branding

We helped this modern dental practice and dental hygiene brand create a fresh look and feel with a whole suite of friendly and inviting creative surrounding visual identity and brand language. We also developed their now-bestselling product line and first to market city-wide brushing studios.

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mythology-tend-retail-space-dentistry-dental-wash-room
Tend-Dental-Retail-Design-Flatiron-NYC-Treatment-Room
Tend-Dental-Retail-Design-Flatiron-NYC-Comfort-Station
Tend-Dental-Retail-Design-Flatiron-NYC-CPG-Advertising-Marketing-Tonic
Tend-Dental-Retail-Design-Flatiron-NYC-CPG-Advertising-Marketing-Paste

About

We are creative instigators who help our clients solve their existential business challenges. We help new brands disrupt categories and become leading brands. We help established brands build upon their legacies to continue to leave a mark.


We do this by surfacing a brand’s beliefs and their most meaningful place in the world and then express that meaning through differentiated strategic and creative solutions that help them lead their categories today.
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Mythology is an independent creative company founded and is led by Anthony Sperduti, and Partners Audrey Attal, Ted Galperin, Sophie Mascatello, and Fernando Music. From our offices in Downtown NYC, our small-ish, multidisciplinary team of writers, designers, art directors, strategists and architects, does big work across branding, advertising and retail design.