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Target x Wicked

When Target asked us to help launch their exclusive Wicked Movie collaboration, we knew it had to defy gravity. Bringing Broadway to retail & translating this iconic IP into the experience was paramount, but luckily, we had a few magic tricks up our sleeve: using the iconic and infectious Elphaba riff, we made it known that there really is no place like Target to shop everything Wicked. And yes, Cynthia Erivo belted it live.

About US

We are creative instigators who help our clients solve their existential business challenges. We help new brands disrupt categories and become leading brands. We help established brands build upon their legacies to continue to leave a mark.

We do this by surfacing a brand’s beliefs and their most meaningful place in the world and then express that meaning through differentiated strategic and creative solutions that help them lead their categories today.
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Mythology is an independent creative company founded and is led by Anthony Sperduti, and Partners Audrey Attal, Ted Galperin, Kim Haxton, Sophie Mascatello, and Fernando Music. From our offices in Downtown NYC, our small-ish, multidisciplinary team of writers, designers, art directors, strategists and architects, does big work across branding, advertising and retail design.

Contact

Email:

info@mythology.com
jobs@mythology.com

Phone:

646.861.2827

Social:

@mythology ↗︎

Address:

324 Lafayette Street, 2nd Floor

New York, New York 10012

Find Us ↗︎