We partnered with Meta-owned VR fitness brand Supernatural to refresh the brand foundations under the new platform, "Unreal Fitness." Our first project involved refining the brand’s core positioning and visual identity, creating a compelling brand platform and comprehensive asset library and design system to match across all brand touchpoints.

Our goal was to evolve Supernatural’s visuals from static “gameplay” and “product-demo” imagery to a more dynamic, fitness-forward look that matched the magical, transportive nature of Supernatural workouts. We did this by blending familiar fitness cues with otherworldly landscapes, through cinematic lighting and dynamic photography; brining an elevated to polish to the brand that consumers can see as a true competitor when they’re choosing a fitness option.

We collaborated with photographer Carlos Serrao and The Mill to bring this vision to life.