Recent Work

We made an anthem spot for a truly iconic company. Literally. We saw how America could not stop talking about its unique, sometimes hilarious relationship with Target. So, we channeled that love into a Target guest-powered reimagining of Michelle Branch's Y2K pop rock hit "Everywhere". An anthem for the brand, by the fans. This is "That Target Feeling"


We are creative instigators who help our clients solve their existential business challenges. We help new brands disrupt categories and become leading brands. We help established brands build upon their legacies to continue to leave a mark.

We do this by surfacing a brand’s beliefs and their most meaningful place in the world and then express that meaning through differentiated strategic and creative solutions that help them lead their categories today.

Mythology is an independent creative company founded and is led by Anthony Sperduti, and Partners Audrey Attal, Ted Galperin, and Fernando Music. From our offices in Downtown NYC, our small-ish, multidisciplinary team of writers, designers, art directors, strategists and architects, does big work across branding, advertising and retail design.