Hint
Advertising, Branding
Remember Hint? It was the original disruptor in water. Then wellness culture exploded and the hydration world became crowded and next thing you know water stopped being exciting. Wait a minute—water has never been exciting.
Until now…
We gave Hint a full brand glow up, complete with a new identity as "Water For People With Taste Buds" —and new packaging for people with eyes.
Then we made the most seductive water campaign in history. Mmmmmm Water borrows the slow burn of a luxury fragrance ad and the cinematic confidence of a fashion film—then points all of it at…a bottle of water. Drink it up.
