HAUS Laboratories

The studio worked with Lady Gaga and her team to brand and launch her first namesake beauty brand, Haus Laboratories. In creative collaboration with Gaga herself, we created brand elements, films and hero images for the global launch, with the goal of communicating her philosophy of acceptance through makeup and giving a new, disruptive vision to beauty.

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Collaborators

Bees and Honey, Producer

Daniel Sannwald, Director

Nicola Formichetti, Fashion Director

About

Mythology is an independent creative company based in Downtown NYC founded and led by Anthony Sperduti, and partners Fernando Music and Ted Galperin.

Our small-ish multidisciplinary team of writers, designers, art directors, strategists and architects, does big work across branding, advertising and retail design.

We are creative instigators, in the business of making legacies for new brands and big brands who are ready to challenge, stand out and leave a mark.

We surface our clients’ beliefs and their most meaningful place in the world. Our work expressing that meaning through truly different strategy and creative is behind the brands that lead their categories today.