HAUS-Laboratories-Lady-Gaga-Portrait-2019

HAUS Laboratories

2019
Print & Digital Advertising
Broadcast 
Branded Content
about

The studio worked with Lady Gaga and her team to brand and launch her first namesake beauty brand, Haus Laboratories. In creative collaboration with Gaga herself, we created brand elements, films and hero images for the global launch, with the goal of communicating her philosophy of acceptance through makeup and giving a new, disruptive vision to beauty.

Collaborators

Bees and Honey
 
Producer
Nicola Formichetti
Fashion Director