Half Magic

Branding

Beauty that’s for every version of us. Born from an iconic make-up aesthetic Doniella Davy (@donni.davy) developed for the hit TV show Euphoria, we created an identity for her new beauty line and collabed on packaging design and her campaign launch.

mythology-half-magic-1-a24-beauty-brand-makeup-cosmetics-logomark-wordmark
mythology-half-magic-2-a24-beauty-brand-makeup-cosmetics-lineup-family-all-products
mythology-half-magic-3-a24-beauty-brand-makeup-cosmetics-glitterpill-product-family-lineup
mythology-half-magic-4-a24-beauty-brand-makeup-cosmetics-lightrap-compact-colors
mythology-half-magic-5-a24-beauty-brand-makeup-cosmetics-mini-zine-cover
mythology-half-magic-6-a24-beauty-brand-makeup-cosmetics-mini-zine-interior-chromaddiction-glitterpill-face-gems-mouth-cloud
mythology-half-magic-7-a24-beauty-brand-makeup-cosmetics-secondary-mark-logo-star

About

Mythology is an independent creative company based in Downtown NYC founded and led by Anthony Sperduti, and partners Fernando Music and Ted Galperin.

Our small-ish multidisciplinary team of writers, designers, art directors, strategists and architects, does big work across branding, advertising and retail design.

We are creative instigators, in the business of making legacies for new brands and big brands who are ready to challenge, stand out and leave a mark.

We surface our clients’ beliefs and their most meaningful place in the world. Our work expressing that meaning through truly different strategy and creative is behind the brands that lead their categories today.