Half Magic

Branding

Beauty that’s for every version of us. Born from an iconic make-up aesthetic Doniella Davy (@donni.davy) developed for the hit TV show Euphoria, we created an identity for her new beauty line and collabed on packaging design and her campaign launch.

Client
Half Magic
What we made
The identity, with packaging design and the campaign launch
Founder
Doniella Davy
mythology-half-magic-1-a24-beauty-brand-makeup-cosmetics-logomark-wordmark
half-magic-mythology-2-a24-beauty-brand-makeup-cosmetics-lineup-family-all-products-v2
mythology-half-magic-2-a24-beauty-brand-makeup-cosmetics-eyeshadow-lineup-family-product
mythology-half-magic-3-a24-beauty-brand-makeup-cosmetics-glitterpill-product-family-lineup
mythology-half-magic-4-a24-beauty-brand-makeup-cosmetics-lightrap-compact-colors
mythology-half-magic-5-a24-beauty-brand-makeup-cosmetics-mini-zine-cover
mythology-half-magic-6-a24-beauty-brand-makeup-cosmetics-mini-zine-interior-chromaddiction-glitterpill-face-gems-mouth-cloud
mythology-half-magic-7-a24-beauty-brand-makeup-cosmetics-secondary-mark-logo-star

Collaborators

Donni Davy, Co-founder, Creative Director & Lead Makeup Artist

Sara Rabin, Illustrator 

Sergiy Barchuk, Product Photographer

Oliver Shaw, Graphic Designer

Margot Lévêque, Type Designer

Heidi Bivens, Film Director

Marcell Rev, Director of Photography

Ashley Levinson, Executive Producer

Will Greenfield, Executive Producer

Kevin Turen, Film Producer

Eddy Chen, Photographer

New business inquiries

info@mythology.com

324 Lafayette Street
2nd Floor
New York, New York 10012

@mythology

646.861.2827