Board

Board is the first console built for face-to-face play, bringing back real competition, real reactions, and real connection. We created a bold brand identity and immersive launch campaign that reimagines classic play for the modern era, inviting a new generation to gather, compete, and connect in a whole new way. Every element was designed to feel as tangible and electric as the gameplay itself: a visual system that hits as hard as the experience it represents. The result is a brand that doesn't just sell a product but ignites a movement back to playing together.