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Agua Mágica

Branding

We brought the ancient culture of Oaxaca and its local farming practices to the rest of the world sip by sip with Agua Mágica. We created their name, logo, visuals, tone as well as custom bottle and package design. To help launch the brand, we worked with local artisans and filmmakers to bring this magical part of the world to a global audience.

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Agua-Magica-Mezcal-Artesanal-Bottle-Mexico-Film-Woman-on-Horse-Bottle-on-Head
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Agua-Magica-Mezcal-Artesanal-Bottle-Mexico-Film-Oaxaca-Broadcast-Design

Collaborators

About

Mythology is an independent creative company based in Downtown NYC founded and led by Anthony Sperduti, and partners Fernando Music and Ted Galperin.

Our small-ish multidisciplinary team of writers, designers, art directors, strategists and architects, does big work across branding, advertising and retail design.

We are creative instigators, in the business of making legacies for new brands and big brands who are ready to challenge, stand out and leave a mark.

We surface our clients’ beliefs and their most meaningful place in the world. Our work expressing that meaning through truly different strategy and creative is behind the brands that lead their categories today.