Legacy movie studios built their businesses around scale and industry power, not audience affinity or a consistent creative promise.
A24 Public Access
Advertising, Branding
2019–2026
Audiences don’t have loyalty to studios. They have loyalty to taste. Since 2019, we’ve partnered with A24 to help its point of view live beyond any single release.
- Client
- A24
- Partners since
- 2019
- First brand campaign
- A24 Public Access
Opportunity
Insight
If A24’s point of view could live beyond any single release, the logo could stop being a stamp of ownership and start being a promise.
Our Work
A24 has grown to become one of the largest independent studios, in part by building a brand that audiences genuinely care about, with a distinct point of view that lives beyond any individual film release. We’ve been privileged to partner with them on several successful initiatives that have helped contribute to A24’s ongoing cultural momentum, and to its ability to “sell the idea of A24 as synonymous with originality, idiosyncrasy and prestige,” in the words of Vulture.
The Drama
The Drama campaign pulled audiences into the world of the film long before they ever bought a ticket, through real moments in real places that made people question what was scripted and what wasn’t. We were proud to play a part in bringing it to life with our partners at A24.
- $14.4Mdomestic opening, A24’s third-highest opening weekend at the time of its release
- 170%jump in the film’s followers after the activation announcement
- 500+couples registered for the wedding chapel
Marty Supreme
We partnered with the amazing in-house A24 team on the film Marty Supreme, a campaign Adweek called “a masterclass in calculated chaos.” The larger campaign was celebrated in the press as “remaking movie advertising,” contributing to the film becoming A24’s highest-grossing release at the time.
AAA24
Watching is an art. We helped A24 develop and name its streaming service platform, an all-access pass to everything A24 with an enigmatic, subversive twist, and crafted brand language to match.
A24 Public Access
We brought A24’s experimental voice to life by creating its first-ever marketing initiative for the brand of A24 itself, putting an entirely new spin on a classic piece of media — the billboard. A24 PUBLIC ACCESS celebrated the studio’s artists and communities through a summer campaign that screened its most well-known films on billboards in the cities where they were filmed, 100% free for the public to see.