A24-Public-Access-Miami-FL-Billboard-Moonlight

A24 Public Access

2019
Go-To-Market Strategy
Tone of Voice
Experiential
Print Advertising
Digital Advertising
Collateral
about

We brought A24’s experimental voice to life by creating its first-ever marketing initiative for the brand of A24 itself, putting an entirely new spin on a classic piece of media — the billboard. A24 PUBLIC ACCESS  celebrated the studio’s artists and communities through a summer campaign that screened its most well-known films on billboards in the cities where they were filmed — all 100% free for the public to see.

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A24-Public-Access-Queens-NY-Billboard-Night-Crowd-Good-Time
A24-Public-Access-Queens-NY-Billboard-Screening-Good-Time
A24-Public-Access-Queens-NY-Billboard-Crowd-Good-Time
A24-Public-Access-Queens-NY-Crowd-Good-Time
A24-Public-Access-Logo

Collaborators

Ludlow Grey
Event Production
Joshua Olley
Photographer
The Couch
Web Development